/* ===========================================================
   Air Lion design system. Quiet Confident (customized: Charcoal & Spark)
   Locked tokens: Manrope/Inter · white ground · #F4F6FA surface
   · #1A1A1A ink · #F45A18 orange spark · #2A2A2A structural · 10px
   =========================================================== */

:root{
  --bg:#FFFFFF;
  --surface:#F4F6FA;
  --ink:#1A1A1A;
  --ink-soft:#666666;
  --line:#E6E9F0;
  --accent:#F45A18;
  --accent-ink:#D24410;       /* darker orange for text-on-white contrast (AA) */
  --structural:#2A2A2A;
  --accent-on:#FFFFFF;
  --radius:10px;
  --radius-lg:18px;
  --maxw:1180px;
  --pad:28px;
  --font-head:'Manrope',system-ui,sans-serif;
  --font-body:'Inter',system-ui,sans-serif;
  --shadow-sm:0 1px 2px rgba(16,22,40,.04),0 4px 14px -8px rgba(16,22,40,.12);
  --shadow-md:0 18px 44px -26px rgba(16,22,40,.34);
  --shadow-lg:0 34px 70px -34px rgba(16,22,40,.42);
}

*{box-sizing:border-box;margin:0;padding:0}
.skip-link{position:absolute;left:-9999px;top:0;z-index:200;background:var(--accent);color:#fff;padding:11px 18px;border-radius:0 0 9px 0;font-family:'Manrope',sans-serif;font-weight:700;font-size:.9rem;text-decoration:none}
.skip-link:focus{left:0;outline:2px solid #fff;outline-offset:-4px}
@media print{.site-header,.callbar,.cta-final,.hero-scrim,.lion-wm,.hero-bg{display:none!important}.hero{min-height:auto;color:#000}.hero h1,.hero .lede,.hero .eyebrow{color:#000!important;text-shadow:none!important}body{padding:0!important;color:#000;background:#fff}*{box-shadow:none!important}a{text-decoration:underline}}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  font-family:var(--font-body);
  background:var(--bg);
  color:var(--ink-soft);
  font-size:17px;
  line-height:1.65;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
h1,h2,h3,h4{font-family:var(--font-head);color:var(--ink);line-height:1.12;letter-spacing:-.02em;text-wrap:balance;font-weight:800}
p{text-wrap:pretty}
a{color:inherit}
img{max-width:100%;display:block}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 var(--pad)}
.eyebrow{display:inline-flex;align-items:center;gap:10px;font-family:var(--font-head);font-weight:700;font-size:.78rem;letter-spacing:.15em;text-transform:uppercase;color:var(--accent-ink)}
.eyebrow::before{content:"";width:28px;height:2px;background:var(--accent);display:inline-block;border-radius:2px}
.eyebrow.light{color:#F8A883}
.eyebrow.light::before{background:#F8A883}
.center{text-align:center}
.center .eyebrow{justify-content:center}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;font-family:var(--font-head);font-weight:700;font-size:1rem;padding:15px 26px;border-radius:var(--radius);text-decoration:none;border:1.6px solid transparent;cursor:pointer;transition:transform .18s ease,box-shadow .18s ease,background .18s,color .18s,border-color .18s;min-height:52px}
.btn svg{width:18px;height:18px;stroke:currentColor;fill:none;stroke-width:2}
.btn-primary{background:linear-gradient(180deg,#FB6B2B,#F45A18);color:#fff;border-color:#F45A18;box-shadow:0 10px 22px -12px rgba(244,90,24,.7)}
.btn-primary:hover{transform:translateY(-2px);box-shadow:0 18px 34px -12px rgba(244,90,24,.85)}
.btn-ghost{background:transparent;color:var(--ink);border-color:rgba(26,26,26,.2)}
.btn-ghost:hover{border-color:var(--accent);color:var(--accent-ink)}
.btn-light{background:#fff;color:var(--structural);border-color:#fff}
.btn-light:hover{transform:translateY(-2px);box-shadow:var(--shadow-md)}
.btn-outline-light{background:transparent;color:#fff;border-color:rgba(255,255,255,.32)}
.btn-outline-light:hover{border-color:#fff;background:rgba(255,255,255,.08)}

/* ---------------- header ---------------- */
.site-header{position:sticky;top:0;z-index:60;background:rgba(255,255,255,.86);backdrop-filter:saturate(1.2) blur(10px);border-bottom:1px solid var(--line);transition:box-shadow .2s}
.site-header.scrolled{box-shadow:0 8px 30px -22px rgba(16,22,40,.5)}
.nav{display:flex;align-items:center;gap:26px;height:80px}
.brand{display:flex;align-items:center;flex-shrink:0}
.brand img{height:46px;width:auto}
.nav-menu{display:flex;align-items:center;gap:6px;margin-left:auto}
.nav-menu>li{position:relative;list-style:none}
.nav-menu a{display:inline-block;padding:9px 13px;color:var(--ink);text-decoration:none;font-family:var(--font-head);font-size:.93rem;font-weight:600;border-radius:8px;transition:color .18s,background .18s}
.nav-menu a:hover{color:var(--accent-ink)}
.nav-menu .menu-link.active{color:var(--accent-ink)}
/* dropdown */
.has-dropdown>.menu-link{display:inline-flex;align-items:center;gap:5px}
.has-dropdown>.menu-link::after{content:"";width:7px;height:7px;border-right:2px solid currentColor;border-bottom:2px solid currentColor;transform:rotate(45deg) translateY(-2px);transition:transform .2s;opacity:.6}
.has-dropdown:hover>.menu-link::after,.has-dropdown:focus-within>.menu-link::after{transform:rotate(225deg) translateY(0);opacity:1}
.has-dropdown::after{content:"";position:absolute;left:0;right:0;top:100%;height:18px}  /* hover bridge */
.submenu{position:absolute;top:calc(100% + 14px);left:50%;transform:translateX(-50%) translateY(8px);min-width:300px;background:#fff;border:1px solid var(--line);border-radius:14px;box-shadow:var(--shadow-lg);padding:10px;opacity:0;visibility:hidden;transition:opacity .2s,transform .2s;display:grid;gap:2px}
.has-dropdown:hover .submenu,.has-dropdown:focus-within .submenu{opacity:1;visibility:visible;transform:translateX(-50%) translateY(0)}
.submenu a{display:flex;gap:12px;align-items:flex-start;padding:11px 13px;border-radius:9px}
.submenu a:hover{background:var(--surface)}
.submenu .si{width:34px;height:34px;border-radius:8px;background:rgba(244,90,24,.1);color:var(--accent-ink);display:grid;place-items:center;flex-shrink:0;margin-top:1px}
.submenu .si svg{width:18px;height:18px;stroke:currentColor;fill:none;stroke-width:1.8}
.submenu .st{font-family:var(--font-head);font-weight:700;font-size:.9rem;color:var(--ink);line-height:1.3}
.submenu .sd{font-size:.78rem;color:var(--ink-soft);line-height:1.4;font-weight:400;font-family:var(--font-body)}
.nav-call{margin-left:6px;display:inline-flex;align-items:center;gap:8px;background:var(--accent);color:#fff;font-family:var(--font-head);font-weight:700;font-size:.92rem;padding:11px 18px;border-radius:var(--radius);text-decoration:none;white-space:nowrap;transition:transform .18s,box-shadow .18s}
.nav-call:hover{transform:translateY(-1px);box-shadow:0 12px 24px -12px rgba(244,90,24,.7)}
.nav-call svg{width:16px;height:16px;stroke:currentColor;fill:none;stroke-width:2.2}
.nav-toggle{display:none;margin-left:auto;background:none;border:1px solid var(--line);border-radius:9px;width:46px;height:46px;cursor:pointer;align-items:center;justify-content:center}
.nav-toggle svg{width:24px;height:24px;stroke:var(--ink);fill:none;stroke-width:2}

/* ---------------- hero (immersive full-bleed) ---------------- */
.hero{position:relative;min-height:clamp(580px,78vh,782px);display:flex;align-items:center;overflow:hidden}
.hero-bg{position:absolute;inset:0;z-index:0}
.hero-bg img{width:100%;height:100%;object-fit:cover;object-position:50% 62%}
.hero-scrim{position:absolute;inset:0;z-index:1;background:
  linear-gradient(90deg, rgba(18,21,28,.9) 0%, rgba(18,21,28,.72) 34%, rgba(18,21,28,.42) 62%, rgba(18,21,28,.16) 100%),
  linear-gradient(0deg, rgba(18,21,28,.5), rgba(18,21,28,0) 48%)}
.hero-scrim::after{content:"";position:absolute;left:5%;top:40%;width:460px;height:460px;background:radial-gradient(circle,rgba(244,90,24,.2),transparent 64%);filter:blur(28px)}
.hero-inner{position:relative;z-index:2;padding:72px 0;width:100%}
.hero-copy{max-width:640px}
.hero .eyebrow{color:#FFC09A;margin-bottom:20px}
.hero .eyebrow::before{background:var(--accent)}
.hero h1{color:#fff;font-size:clamp(2.5rem,5vw,4rem);margin-bottom:22px;text-shadow:0 2px 28px rgba(0,0,0,.42)}
.hero .lede{font-size:clamp(1.08rem,1.7vw,1.3rem);max-width:46ch;margin-bottom:32px;color:rgba(255,255,255,.92);text-shadow:0 1px 16px rgba(0,0,0,.45)}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px;align-items:center;margin-bottom:32px}
.hero-trust{display:flex;flex-wrap:wrap;gap:10px 24px;font-size:.9rem;color:rgba(255,255,255,.92);text-shadow:0 1px 10px rgba(0,0,0,.45)}
.hero-trust span{display:inline-flex;align-items:center;gap:8px;font-weight:600}
.hero-trust svg{width:18px;height:18px;stroke:#F8A36A;fill:none;stroke-width:2.6;flex-shrink:0}

/* ---------------- sections ---------------- */
section{padding:84px 0}
.sec-alt{background:var(--surface);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.sec-head{max-width:680px;margin-bottom:46px}
.sec-head.center{margin-inline:auto}
.sec-head .eyebrow{margin-bottom:16px}
.sec-head h2{font-size:clamp(1.95rem,3.4vw,2.7rem);margin-bottom:14px}
.sec-head p{font-size:1.08rem}

/* shop-by-need cards */
.needs{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.need{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);padding:30px 26px;text-decoration:none;display:flex;flex-direction:column;transition:transform .22s ease,box-shadow .22s ease,border-color .22s}
.need:hover{transform:translateY(-5px);box-shadow:var(--shadow-md);border-color:rgba(244,90,24,.35)}
.need .ic{width:52px;height:52px;border-radius:12px;background:rgba(244,90,24,.1);color:var(--accent-ink);display:grid;place-items:center;margin-bottom:22px}
.need .ic svg{width:26px;height:26px;stroke:currentColor;fill:none;stroke-width:1.7}
.need h3{font-size:1.18rem;margin-bottom:9px;font-weight:700}
.need p{font-size:.94rem;margin-bottom:18px;flex:1}
.need .go{font-family:var(--font-head);font-weight:700;font-size:.88rem;color:var(--accent-ink);display:inline-flex;gap:7px;align-items:center}
.need .go svg{width:16px;height:16px;stroke:currentColor;fill:none;stroke-width:2.2;transition:transform .2s}
.need:hover .go svg{transform:translateX(4px)}

/* why / three-up */
.threeup{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}
.feat .fn{width:46px;height:46px;border-radius:11px;background:var(--structural);color:#fff;display:grid;place-items:center;font-family:var(--font-head);font-weight:800;margin-bottom:18px}
.feat .fn svg{width:23px;height:23px;stroke:currentColor;fill:none;stroke-width:1.9}
.feat h3{font-size:1.3rem;margin-bottom:10px;font-weight:700}
.feat p{font-size:1rem}

/* brands */
.brands{text-align:center}
.brands .label{font-family:var(--font-head);font-weight:700;font-size:.76rem;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:30px}
.brand-row{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:18px 44px}
.brand-row span{font-family:var(--font-head);font-weight:800;font-size:clamp(1.05rem,1.7vw,1.32rem);color:var(--ink);opacity:.42;transition:opacity .2s,color .2s;letter-spacing:.01em}
.brand-row span:hover{opacity:1;color:var(--accent-ink)}

/* split feature (central vacuum) */
.split{display:grid;grid-template-columns:1fr 1fr;gap:54px;align-items:center}
.split .media{position:relative;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow-md);aspect-ratio:4/3.2;display:grid;place-items:center;overflow:hidden;padding:26px}
.split .media::before{content:"";position:absolute;width:70%;height:70%;background:radial-gradient(circle,rgba(244,90,24,.16),transparent 62%);filter:blur(24px)}
.split .media img{position:relative;max-height:90%;width:auto;mix-blend-mode:multiply;filter:drop-shadow(0 20px 26px rgba(16,22,40,.2))}
.split h2{font-size:clamp(1.8rem,3vw,2.45rem);margin-bottom:16px}
.split p{font-size:1.05rem;margin-bottom:18px}
.ticks{list-style:none;display:grid;gap:13px;margin-bottom:28px}
.ticks li{display:flex;gap:12px;align-items:flex-start;font-size:1rem;color:var(--ink)}
.ticks svg{width:22px;height:22px;flex-shrink:0;stroke:var(--accent);fill:none;stroke-width:2.4;margin-top:1px}
.badge-new{display:inline-block;background:rgba(244,90,24,.12);color:var(--accent-ink);font-family:var(--font-head);font-weight:700;font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;padding:5px 11px;border-radius:999px;margin-bottom:16px}

/* commercial dark block */
.commercial{background:var(--structural);color:#fff;position:relative;overflow:hidden}
.commercial .lion-wm{position:absolute;right:-70px;top:50%;transform:translateY(-50%);width:420px;opacity:.05;filter:brightness(0) invert(1)}
.commercial .wrap{position:relative;z-index:1;display:grid;grid-template-columns:1.15fr .85fr;gap:50px;align-items:center}
.commercial h2{color:#fff;font-size:clamp(1.9rem,3.2vw,2.5rem);margin-bottom:16px}
.commercial>.wrap>.left>p{color:rgba(255,255,255,.74);font-size:1.07rem}
.commercial .clist{display:grid;gap:14px}
.commercial .clist .row{display:flex;gap:13px;align-items:center;font-size:1rem;color:rgba(255,255,255,.9)}
.commercial .clist .row b{color:#fff;font-weight:700}
.commercial .clist svg{width:21px;height:21px;stroke:var(--accent);fill:none;stroke-width:2.4;flex-shrink:0}
.commercial .cta-row{margin-top:26px}

/* founder */
.founder .wrap{display:grid;grid-template-columns:.85fr 1.15fr;gap:54px;align-items:center}
.founder .portrait{position:relative;background:linear-gradient(160deg,var(--surface),#fff);border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow-md);aspect-ratio:1/1;display:grid;place-items:center;overflow:hidden}
.founder .portrait .lion{width:60%;opacity:.14;filter:grayscale(1)}
.founder .portrait.has-photo{background:none;padding:0}
.founder .portrait .kyle{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 32%}
.founder .portrait.has-photo .nametag{z-index:2}
.founder .portrait .nametag{position:absolute;bottom:20px;left:20px;background:#fff;border:1px solid var(--line);border-radius:11px;box-shadow:var(--shadow-sm);padding:11px 15px}
.founder .portrait .nametag b{display:block;font-family:var(--font-head);color:var(--ink);font-size:.96rem;font-weight:800}
.founder .portrait .nametag small{color:var(--ink-soft);font-size:.8rem}
.founder h2{font-size:clamp(1.8rem,3vw,2.45rem);margin-bottom:18px}
.founder p{font-size:1.07rem;margin-bottom:16px;max-width:56ch}

/* FAQ (centered per BUILD-STANDARDS 7b) */
.faq-list{max-width:780px;margin:0 auto}
.faq-item{border:1px solid var(--line);border-radius:var(--radius);background:#fff;margin-bottom:13px;overflow:hidden;transition:box-shadow .2s,border-color .2s}
.faq-item[open]{box-shadow:var(--shadow-sm);border-color:rgba(244,90,24,.3)}
.faq-item summary{list-style:none;cursor:pointer;padding:21px 24px;display:flex;align-items:center;justify-content:space-between;gap:16px;font-family:var(--font-head);font-weight:700;color:var(--ink);font-size:1.05rem;text-align:left}
.faq-item summary::-webkit-details-marker{display:none}
.faq-item summary .pm{width:32px;height:32px;border-radius:50%;background:rgba(244,90,24,.1);flex-shrink:0;position:relative;transition:transform .25s,background .2s}
.faq-item[open] summary .pm{background:rgba(244,90,24,.18)}
.faq-item summary .pm::before,.faq-item summary .pm::after{content:"";position:absolute;background:var(--accent);border-radius:2px;top:50%;left:50%;transform:translate(-50%,-50%)}
.faq-item summary .pm::before{width:14px;height:2.4px}
.faq-item summary .pm::after{width:2.4px;height:14px;transition:transform .25s}
.faq-item[open] summary .pm::after{transform:translate(-50%,-50%) scaleY(0)}
.faq-item .ans{padding:0 24px 22px;color:var(--ink-soft);font-size:1rem;line-height:1.65}

/* final CTA */
.cta-final{position:relative;overflow:hidden}
.cta-card{position:relative;
  background:
    radial-gradient(140% 130% at 100% 0%, rgba(244,90,24,.18), transparent 46%),
    radial-gradient(120% 150% at 0% 100%, rgba(15,27,61,.06), transparent 54%),
    linear-gradient(135deg,#FFFFFF 0%, #FBFBFD 46%, #EDF1F8 100%);
  border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow-lg);
  padding:64px 44px;text-align:center;overflow:hidden}
.cta-card::before{content:"";position:absolute;top:0;left:50%;transform:translateX(-50%);width:58%;height:3px;border-radius:0 0 3px 3px;background:linear-gradient(90deg,transparent,var(--accent),transparent)}
.cta-card .lion-wm{position:absolute;right:-50px;bottom:-60px;width:280px;opacity:.045;filter:grayscale(1)}
.cta-card>*{position:relative;z-index:1}
.cta-card h2{font-size:clamp(1.95rem,3.4vw,2.7rem);margin-bottom:14px}
.cta-card p{font-size:1.1rem;max-width:54ch;margin:0 auto 28px}
.cta-card .btns{display:flex;gap:14px;justify-content:center;flex-wrap:wrap}

/* ---------------- footer ---------------- */
.site-footer{background:var(--structural);color:rgba(255,255,255,.66);padding:64px 0 30px;position:relative;overflow:hidden}
.site-footer .lion-wm{position:absolute;left:50%;top:40%;transform:translate(-50%,-50%);width:560px;opacity:.04;filter:brightness(0) invert(1);pointer-events:none}
.foot-grid{position:relative;display:grid;grid-template-columns:1.5fr 1fr 1fr 1.1fr;gap:40px;z-index:1}
.foot-brand img{height:50px;width:auto;filter:brightness(0) invert(1);margin-bottom:16px}
.foot-brand p{font-size:.93rem;max-width:30ch;color:rgba(255,255,255,.6)}
.foot-col h4{color:#fff;font-family:var(--font-head);font-size:.8rem;letter-spacing:.13em;text-transform:uppercase;margin-bottom:17px;font-weight:700}
.foot-col ul{list-style:none}
.foot-col li{margin-bottom:10px}
.foot-col a{color:rgba(255,255,255,.66);text-decoration:none;font-size:.93rem;transition:color .18s}
.foot-col a:hover{color:var(--accent)}
.foot-contact a{display:flex;gap:10px;align-items:flex-start}
.foot-contact svg{width:17px;height:17px;stroke:var(--accent);fill:none;stroke-width:2;margin-top:4px;flex-shrink:0}
.foot-bottom{position:relative;z-index:1;border-top:1px solid rgba(255,255,255,.13);margin-top:46px;padding-top:24px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;font-size:.84rem;color:rgba(255,255,255,.5)}
.foot-bottom a{color:rgba(255,255,255,.78);text-decoration:none}
.foot-bottom a:hover{color:var(--accent)}
.foot-bottom a.lc{color:var(--accent);font-weight:700}
.foot-bottom a.lc:hover{color:#FF8A4D}

/* mobile sticky call bar (mobile only per 7a) */
.callbar{display:none}

/* ---------------- brand row as links ---------------- */
.brand-row a{font-family:var(--font-head);font-weight:800;font-size:clamp(1.05rem,1.7vw,1.32rem);color:var(--ink);opacity:.45;text-decoration:none;transition:opacity .2s,color .2s;letter-spacing:.01em}
.brand-row a:hover{opacity:1;color:var(--accent-ink)}

/* ---------------- breadcrumb ---------------- */
.breadcrumb{display:flex;flex-wrap:wrap;gap:8px;align-items:center;font-family:var(--font-head);font-weight:500;font-size:.82rem;color:var(--ink-soft);margin-bottom:6px}
.breadcrumb a{color:var(--ink-soft);text-decoration:none}
.breadcrumb a:hover{color:var(--accent-ink)}
.breadcrumb .sep{opacity:.45}
.breadcrumb .current{color:var(--ink)}

/* ---------------- standalone portrait (about page) ---------------- */
.portrait{position:relative;background:linear-gradient(160deg,var(--surface),#fff);border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow-md);aspect-ratio:1/1;overflow:hidden;display:grid;place-items:center}
.portrait.has-photo{background:none}
.portrait .kyle{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 30%}
.portrait .nametag{position:absolute;bottom:18px;left:18px;background:#fff;border:1px solid var(--line);border-radius:11px;box-shadow:var(--shadow-sm);padding:11px 15px;z-index:2}
.portrait .nametag b{display:block;font-family:var(--font-head);color:var(--ink);font-size:.95rem;font-weight:800}
.portrait .nametag small{color:var(--ink-soft);font-size:.8rem}
.founder-photo{max-width:460px}

/* ---------------- interior page hero ---------------- */
.page-hero{position:relative;padding:52px 0 48px;background:var(--surface);border-bottom:1px solid var(--line);overflow:hidden}
.page-hero::before{content:"";position:absolute;top:-32%;right:-4%;width:460px;height:460px;background:radial-gradient(circle,rgba(244,90,24,.11),transparent 64%);filter:blur(26px);pointer-events:none}
.page-hero .wrap{position:relative;z-index:1}
.page-hero.with-media .wrap{display:grid;grid-template-columns:1.08fr .92fr;gap:48px;align-items:center}
.page-hero .eyebrow{margin:14px 0 14px}
.page-hero h1{font-size:clamp(2.1rem,4vw,3.1rem);margin-bottom:16px;color:var(--ink)}
.accent-word{color:var(--accent-ink)}
.page-hero .lede{font-size:clamp(1.05rem,1.6vw,1.2rem);max-width:56ch;color:var(--ink-soft)}
.page-hero .ph-cta{margin-top:26px;display:flex;flex-wrap:wrap;gap:12px}
.page-hero .ph-media{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow-md);aspect-ratio:4/3.1;display:grid;place-items:center;overflow:hidden;padding:24px}
.page-hero .ph-media::before{content:"";position:absolute;width:72%;height:72%;background:radial-gradient(circle,rgba(244,90,24,.16),transparent 62%);filter:blur(24px)}
.page-hero .ph-media img{position:relative;max-height:90%;max-width:92%;width:auto;mix-blend-mode:multiply;filter:drop-shadow(0 18px 24px rgba(16,22,40,.18))}

/* ---------------- prose ---------------- */
.prose{max-width:760px;font-size:1.06rem;line-height:1.75;color:var(--ink-soft)}
.prose.center{margin-inline:auto}
.prose p{margin-bottom:18px}
.prose strong{color:var(--ink)}
.signature{font-family:'Caveat',cursive;font-size:2.3rem;color:var(--ink);line-height:1;margin-top:10px;opacity:.92}
.prose h2{font-size:clamp(1.5rem,2.6vw,2rem);margin:38px 0 14px;color:var(--ink)}
.prose h3{font-size:1.25rem;margin:30px 0 10px;color:var(--ink)}
.prose ul{margin:0 0 20px 0;padding:0;list-style:none;display:grid;gap:11px}
.prose ul li{display:flex;gap:12px;align-items:flex-start;color:var(--ink)}
.prose ul li::before{content:"";flex-shrink:0;width:20px;height:20px;margin-top:3px;border-radius:6px;background:rgba(244,90,24,.12) url('data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="%23D24410" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"><path d="M20 6L9 17l-5-5"/></svg>') center/12px no-repeat}

/* ---------------- product grid + card ---------------- */
.shop-count{font-size:.92rem;color:var(--ink-soft);margin:4px 0 24px}
.shop-count b{color:var(--ink);font-weight:700}
.product-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.product-card{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);overflow:hidden;text-decoration:none;transition:transform .22s,box-shadow .22s,border-color .22s}
.product-card:hover{transform:translateY(-5px);box-shadow:var(--shadow-md);border-color:rgba(244,90,24,.32)}
.product-card .pc-media{aspect-ratio:4/3.1;background:var(--surface);display:grid;place-items:center;padding:22px;border-bottom:1px solid var(--line)}
.product-card .pc-media img{max-height:90%;max-width:92%;width:auto;mix-blend-mode:multiply}
.product-card .pc-body{padding:19px 22px 22px;display:flex;flex-direction:column;flex:1}
.product-card .pc-brand{font-family:var(--font-head);font-weight:700;font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;color:var(--accent-ink);margin-bottom:7px}
.product-card .pc-title{font-family:var(--font-head);font-weight:700;font-size:1.06rem;color:var(--ink);line-height:1.3;margin-bottom:11px}
.product-card .pc-tags{display:flex;flex-wrap:wrap;gap:6px;margin-bottom:15px}
.pc-tag{font-size:.7rem;font-weight:600;color:var(--ink-soft);background:var(--surface);border:1px solid var(--line);border-radius:999px;padding:3px 9px}
.product-card .pc-foot{margin-top:auto;display:flex;align-items:center;justify-content:space-between;gap:10px}
.product-card .pc-price{font-family:var(--font-head);font-weight:600;font-size:.82rem;color:var(--ink-soft)}
.product-card .pc-go{font-family:var(--font-head);font-weight:700;font-size:.84rem;color:var(--accent-ink);display:inline-flex;gap:6px;align-items:center}
.product-card .pc-go svg{width:15px;height:15px;stroke:currentColor;fill:none;stroke-width:2.4;transition:transform .2s}
.product-card:hover .pc-go svg{transform:translateX(4px)}
.product-card.hide{display:none}

/* ---------------- shop filter ---------------- */
.filterbar{display:flex;flex-direction:column;gap:14px;margin-bottom:8px}
.filter-group{display:flex;flex-wrap:wrap;gap:8px;align-items:center}
.filter-group .fg-label{font-family:var(--font-head);font-weight:700;font-size:.72rem;letter-spacing:.09em;text-transform:uppercase;color:var(--ink-soft);min-width:104px}
.chip{font-family:var(--font-head);font-weight:600;font-size:.84rem;color:var(--ink);background:#fff;border:1px solid var(--line);border-radius:999px;padding:8px 15px;cursor:pointer;transition:background .18s,color .18s,border-color .18s}
.chip:hover{border-color:var(--accent)}
.chip.active{background:var(--accent);color:#fff;border-color:var(--accent)}
.shop-empty{display:none;padding:40px;text-align:center;color:var(--ink-soft)}
.shop-empty.show{display:block}

/* ---------------- product detail ---------------- */
.pd-layout{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:start}
.pd-media{position:sticky;top:104px;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow-md);aspect-ratio:1/1;display:grid;place-items:center;padding:34px;overflow:hidden}
.pd-media img{max-height:90%;max-width:92%;width:auto;mix-blend-mode:multiply;filter:drop-shadow(0 20px 26px rgba(16,22,40,.18))}
.pd-brand{font-family:var(--font-head);font-weight:700;font-size:.78rem;letter-spacing:.1em;text-transform:uppercase;color:var(--accent-ink);margin-bottom:10px}
.pd-info h1{font-size:clamp(1.85rem,3.3vw,2.5rem);margin-bottom:16px}
.pd-tags{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:22px}
.pd-tag{font-size:.76rem;font-weight:600;color:var(--ink-soft);background:#fff;border:1px solid var(--line);border-radius:999px;padding:5px 12px}
.pd-desc{font-size:1.05rem;line-height:1.7;color:var(--ink-soft)}
.pd-desc p{margin-bottom:14px}
.pd-cta{display:flex;flex-wrap:wrap;gap:12px;margin:28px 0 4px}
.pd-benefits{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius-lg);padding:26px 28px;margin-top:28px}
.pd-benefits h3{font-size:1.1rem;margin-bottom:16px}
.pd-benefits ul{list-style:none;display:grid;gap:12px}
.pd-benefits li{display:flex;gap:11px;align-items:flex-start;font-size:.99rem;color:var(--ink);line-height:1.55}
.pd-benefits li svg{width:20px;height:20px;flex-shrink:0;stroke:var(--accent);fill:none;stroke-width:2.6;margin-top:2px}

/* ---------------- contact form ---------------- */
.contact-layout{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:start}
.form-card{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow-md);padding:32px;overflow:hidden}
.form-card::before{content:"";position:absolute;top:0;left:0;right:0;height:4px;background:linear-gradient(90deg,var(--accent),#FBA06E)}
.form-expect{display:flex;flex-wrap:wrap;gap:9px 20px;margin:2px 0 20px;padding-bottom:18px;border-bottom:1px solid var(--line)}
.form-expect span{display:inline-flex;gap:8px;align-items:center;font-size:.85rem;color:var(--ink-soft);font-weight:500}
.form-expect svg{width:16px;height:16px;stroke:var(--accent);fill:none;stroke-width:2.6;flex-shrink:0}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.field{margin-bottom:16px}
.field label{display:block;font-family:var(--font-head);font-weight:600;font-size:.9rem;color:var(--ink);margin-bottom:7px}
.field input,.field select,.field textarea{width:100%;font-family:var(--font-body);font-size:1rem;color:var(--ink);background:#fff;border:1.5px solid var(--line);border-radius:var(--radius);padding:12px 14px;transition:border-color .18s}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--accent);box-shadow:0 0 0 3px rgba(244,90,24,.15)}
.field textarea{min-height:130px;resize:vertical}
.form-hp{position:absolute!important;left:-9999px!important;width:1px;height:1px;overflow:hidden}
.form-note{font-size:.82rem;color:var(--ink-soft);margin-top:8px}
.form-success{display:none;background:rgba(244,90,24,.08);border:1px solid rgba(244,90,24,.32);border-radius:var(--radius);padding:18px 20px;color:var(--ink);font-weight:500;margin-bottom:18px}
.form-success.show{display:block}
.contact-side .c-method{display:flex;gap:14px;align-items:flex-start;padding:18px 0;border-bottom:1px solid var(--line)}
.contact-side .c-method:last-child{border-bottom:none}
.contact-side .c-ic{width:44px;height:44px;border-radius:11px;background:rgba(244,90,24,.1);color:var(--accent-ink);display:grid;place-items:center;flex-shrink:0}
.contact-side .c-ic svg{width:21px;height:21px;stroke:currentColor;fill:none;stroke-width:2}
.contact-side .c-method h4{font-family:var(--font-head);font-size:1rem;color:var(--ink);margin-bottom:3px}
.contact-side .c-method a,.contact-side .c-method p{color:var(--ink-soft);text-decoration:none;font-size:.96rem}
.contact-side .c-method a:hover{color:var(--accent-ink)}

/* ---------------- testimonials ---------------- */
.testi-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.testi-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow-sm);padding:30px 30px 26px;position:relative;overflow:hidden}
.testi-card::before{content:"";position:absolute;top:0;left:0;width:4px;height:100%;background:linear-gradient(180deg,var(--accent),#F8A36A)}
.testi-card .q{font-size:1.02rem;line-height:1.7;color:var(--ink);margin:0 0 20px}
.testi-card .by{display:flex;align-items:center;gap:9px;font-family:var(--font-head);font-weight:700;font-size:.9rem;color:var(--ink)}
.testi-card .by .bdot{width:8px;height:8px;border-radius:50%;background:var(--accent);flex-shrink:0}
.testi-card .by .tt{font-weight:500;color:var(--ink-soft)}

/* ---------------- html sitemap ---------------- */
.sm-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:34px}
.sm-col h2{font-size:1.08rem;margin-bottom:14px}
.sm-list{list-style:none;display:grid;gap:9px;margin:0;padding:0}
.sm-list a{color:var(--ink-soft);text-decoration:none;font-size:.96rem}
.sm-list a:hover{color:var(--accent-ink)}
.sm-list.sm-cols{grid-template-columns:repeat(2,1fr)}

/* ---------------- shop browse-by-category ---------------- */
.browse-block{text-align:center;margin-bottom:24px}
.browse-block .bl-label{display:block;font-family:var(--font-head);font-weight:700;font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:12px}
@media(max-width:760px){.testi-grid,.sm-grid,.sm-list.sm-cols{grid-template-columns:1fr}}

/* ---------------- Wave 4: image framing + icon depth ---------------- */
.split .media::after,.pd-media::after,.ph-media::after{content:"";position:absolute;inset:0;border-radius:inherit;box-shadow:inset 0 1px 0 rgba(255,255,255,.75),inset 0 0 0 1px rgba(16,22,40,.045);pointer-events:none;z-index:2}
.need .ic{box-shadow:0 8px 18px -10px rgba(244,90,24,.5)}
.feat .fn{box-shadow:0 10px 20px -10px rgba(26,26,26,.4)}

/* ---------------- Wave 3: depth, focus rings, micro-interactions ---------------- */
:where(a,button,summary,.btn,input,select,textarea,[tabindex="0"]):focus-visible{outline:2px solid var(--accent);outline-offset:4px;border-radius:3px}
.product-card .pc-media img{transition:transform .35s ease}
.product-card:hover .pc-media img{transform:scale(1.045)}
.need{position:relative;overflow:hidden}
.need::before{content:"";position:absolute;top:0;left:0;right:0;height:3px;background:linear-gradient(90deg,var(--accent),#F8A36A);transform:scaleX(0);transform-origin:left;transition:transform .32s ease;z-index:1}
.need:hover::before{transform:scaleX(1)}
.need .ic{transition:background .25s,color .25s,transform .25s}
.need:hover .ic{background:var(--accent);color:#fff}

/* ---------------- stat row (editorial credibility band) ---------------- */
.statrow{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--surface)}
.statrow .wrap{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;padding:40px 28px}
.stat{text-align:center}
.stat::before{content:"";display:block;width:28px;height:3px;background:var(--accent);border-radius:2px;margin:0 auto 14px}
.stat .num{font-family:var(--font-head);font-weight:800;font-size:clamp(2rem,4vw,2.9rem);color:var(--ink);line-height:1;letter-spacing:-.02em}
.stat .lbl{font-size:.9rem;color:var(--ink-soft);margin-top:9px;line-height:1.4}
@media(max-width:760px){.statrow .wrap{grid-template-columns:1fr 1fr;gap:30px 16px;padding:34px 22px}}

/* ---------------- P-001 hero entrance (quiet-confident, restrained) ---------------- */
@keyframes lc-hero-resolve{from{opacity:0;filter:blur(10px);transform:scale(.986)}to{opacity:1;filter:blur(0);transform:none}}
.hero-reveal{opacity:0;animation:lc-hero-resolve .9s cubic-bezier(.22,.61,.36,1) both}
.hero-reveal[data-delay="1"]{animation-delay:.15s}
.hero-reveal[data-delay="2"]{animation-delay:.4s}
.hero-reveal[data-delay="3"]{animation-delay:.65s}
.hero-reveal[data-delay="4"]{animation-delay:.9s}
.hero-reveal[data-delay="5"]{animation-delay:1.1s}
@media(prefers-reduced-motion:reduce){.hero-reveal{opacity:1;animation:none;filter:none;transform:none}}

/* ---------------- reveal anim ---------------- */
.reveal{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}*{scroll-behavior:auto}}

/* ---------------- responsive ---------------- */
@media(max-width:1000px){
  .hero-grid{grid-template-columns:1fr;gap:40px}
  .hero-media{max-width:460px;margin:0 auto;width:100%}
  .needs{grid-template-columns:repeat(2,1fr)}
  .threeup{grid-template-columns:1fr;gap:30px}
  .split,.commercial .wrap,.founder .wrap{grid-template-columns:1fr;gap:36px}
  .founder .portrait{max-width:420px}
  .foot-grid{grid-template-columns:1fr 1fr;gap:32px}
}
@media(max-width:760px){
  body{font-size:16px}
  .nav-menu{position:fixed;inset:80px 0 auto 0;flex-direction:column;align-items:stretch;gap:2px;background:#fff;border-bottom:1px solid var(--line);padding:14px var(--pad) 22px;box-shadow:var(--shadow-md);transform:translateY(-130%);transition:transform .28s ease;margin-left:0}
  .nav-menu.open{transform:translateY(0)}
  .nav-menu>li{width:100%}
  .nav-menu a{padding:13px 12px;font-size:1rem;border-radius:9px}
  .submenu{position:static;transform:none;opacity:1;visibility:visible;box-shadow:none;border:none;min-width:0;padding:2px 0 6px 12px;display:grid}
  .has-dropdown::after{display:none}
  .has-dropdown>.menu-link::after{display:none}
  .nav-call{display:none}
  .nav-toggle{display:flex}
  section{padding:62px 0}
  .hero{min-height:auto}
  .hero-inner{padding:60px 0 56px}
  .hero-copy{max-width:none}
  .hero .eyebrow{font-size:.66rem;letter-spacing:.04em;flex-wrap:wrap}
  .hero-scrim{background:linear-gradient(0deg, rgba(18,21,28,.86) 0%, rgba(18,21,28,.66) 55%, rgba(18,21,28,.62) 100%)}
  .needs{grid-template-columns:1fr}
  .foot-grid{grid-template-columns:1fr;gap:28px}
  .hero-badge.tl{left:-6px}.hero-badge.br{right:-6px}
  /* mobile sticky call bar */
  .callbar{display:flex;position:fixed;left:0;right:0;bottom:0;z-index:70;gap:10px;padding:11px 14px calc(11px + env(safe-area-inset-bottom));background:rgba(255,255,255,.95);backdrop-filter:blur(10px);border-top:1px solid var(--line);box-shadow:0 -10px 30px -20px rgba(16,22,40,.5)}
  .callbar a{flex:1;min-height:50px}
  body{padding-bottom:74px}
}

/* ---------------- interior responsive ---------------- */
@media(max-width:1000px){
  .page-hero.with-media .wrap{grid-template-columns:1fr;gap:34px}
  .page-hero .ph-media{max-width:480px}
  .product-grid{grid-template-columns:repeat(2,1fr);gap:20px}
  .pd-layout{grid-template-columns:1fr;gap:34px}
  .pd-media{position:static;max-width:460px;margin:0 auto;aspect-ratio:4/3.4}
  .contact-layout{grid-template-columns:1fr;gap:36px}
}
@media(max-width:760px){
  .product-grid{grid-template-columns:1fr 1fr;gap:14px}
  .product-card .pc-body{padding:15px 15px 17px}
  .product-card .pc-title{font-size:.96rem}
  .form-row{grid-template-columns:1fr;gap:0}
  .filter-group .fg-label{min-width:0;width:100%;margin-bottom:2px}
  .page-hero{padding:40px 0 38px}
}
@media(max-width:379px){
  .product-grid{grid-template-columns:1fr}
}